Pre-Conference Boot Camp for Start-Up and Emerging Architectural Organizations
Susan Ross, Media Consultant; Thaddeus Squire, CultureWorks Greater Philadelphia; Fran Feldman Walish, Eight Marketing

Sunday, October 9, 2011 from 12:30pm-4:30pm
Philadelphia Center for Architecture, 1218 Arch Street, Philadelphia, PA 19107

$60 AAO/A+DEN or ACD Members
$75 Non-Members
Registration Required. Limited to 30 participants. Walk-up registrations will be accepted.

For staff charged with operating new architecture centers, it doesn’t take long before the rush of weekly programming demands begins to rule the roost. Push back and gain some much needed thinking space at this year’s Boot Camp. This time around we focus on practical strategies that test if you’ve really found your primary audience. Build on this knowledge by considering how to engage media sources to help you start gaining press coverage to establish public understanding of your organization’s core purpose. Finally, take that knowledge and match it up with today’s institutional fundraising opportunities.

Topics to be covered include:
* Defining Your Organization’s Primary Audience
* Understanding the Habits and Preferences of Your Audience
* 10 Must Dos to Publicize Your Organization
* How to Become a Go-To Source for Press
* Partners and Programs: Locating Your Institutional Merits in Fundraising Today

This year’s Boot Camp is all about practical tips. Don't miss this exclusive four-hour workshop led by top veterans of the trade.

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